It is very spendy but in my opinion its good on some things. Its very salty for my taste as I like more of a sweet rub. I liked it on chicken and pulled pork but I don't like it on ribs at all as there wasn't any sweet flavor and it was too salty. But on the other hand my wife loves it on ribs as she doesn't like hers sweet so its all about what you like. None the less it is to over priced for me so I won't be buying it again now that my big jug it gone. I think I paid over $25 for the big style container. That's just crazy.