which is really an Oklahoma onion burger. And using wagyu for a smashburger, yeah right , that would justify jacking the price way up.
This illustrates some of the absurdity of food fads and trends.
Here in my house, we've gone back to thicker patties as we've had too many Oklahoma onion burgers in the past few years.
This illustrates some of the absurdity of food fads and trends.
Here in my house, we've gone back to thicker patties as we've had too many Oklahoma onion burgers in the past few years.
Fancy Burgers Get the Smashdown Treatment
Smaller, flattened patties with tons of texture give the classic stacked, juicy hamburger new competition
Today’s burger fans are snubbing the sky-high steakhouse hamburger for thinner, easier-to-bite alternatives.
Some fast-food chains and diners have long served smash-style burgers—Shake Shack and, yes, Smashburger among them. But higher-end restaurants have started posting smashed-down patties on social media to draw in crowds in recent years.
Sean MacDonald, chef owner of Burgette in Santa Monica, Calif., says he wanted to offer a smash burger because of its browning and quick prep time.
The upscale restaurant opened two months ago and includes Parisian-inspired twists, including Mimolette cheese and brioche buns. Using top-notch ingredients, including Wagyu beef patties, which offer a better fat ratio, allows MacDonald to sell the smash burgers as entrees for about $20.
Some restaurateurs say low prices and high volume are keys to their recent hamburger success. Jeff Goodman, who originally started selling smash burgers out of his Los Angeles-area steakhouse, American Beauty, has launched three stand-alone restaurants since 2020. Though the original steakhouse still offers a $23 burger, Goodman saw demand for more lower-cost smash burgers.
“When you’re cooking it to well done, it’s really very difficult for anyone to tell the difference,” says Jamie Schweid, president of ground beef purveyor Schweid & Sons in Carlstadt, N.J.
Schweid now gets more requests for puck-shaped patties that can be smashed down on the flat top from restaurants around the country. Still, smash burgers make up just 1% of the company’s business.
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