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Personally I rub with evoo the use salt, pepper, garlic, and sometimes rosemary. It's such a great cut of meat keep it simple and let the meat speak for itself. Some members really like using Montreal Steak Seasoning on it
Right now I'm getting "Prime Rib" at $3.49 per pound. Basically salt, pepper, garlic powder, onion powder and a bit of paprika. I like bearcarver's recipe with the worsterchester sauce.
Wih a cut of meat like a Good prime rib you don't want to mask the flavors in the meat itself. So just a littl personally flavoring/seasonings should do just fine. Salt, Pepper, and alittle fresh Garlic. and smoke.