In terms of prep, definitely pull the membrane just like pork, then dry brine by using heavy layer of Kosher salt on the meat side only, put into the fridge for 2 to 4 hours, then pull, no need to rinse, just add the rub.
I usually use mustard to hold a spicy rub like Jeff's Texas rub, any spicy rub usually works good with beef ribs. Smoke for about 4 to 5 hours, I spray it with apple juice every 45 mins or so with out wrap, if you want fall off the bone then do a wrap for an hour after the second hour, no apple juice after the wrap, no need to, just add the juice to the wrap for that phase, last hour without wrap to dry up the bark some from being wrapped. Personally I like the wrap version because I like FOB, but good either way. Smoke at around 240, hard to use a temp probe on pork ribs, but beef ribs have plenty of meat and I use a temp during the cook until I get to around 190-200 degrees internal temp. If you don't wrap pull them at 180 degree internal temp...Keep an eye on it, beef ribs cook faster then pork even though they are bigger...go figure..lol