MMMMM mm, that looks pretty tasty if I do say so myself.
Danny you are spot on with their customer base, and their marketing, mind you I bet their budget is big enough. They have also moved with the times, by keeping their burgers and shakes but also introducing "healthier options" on their menu.
Does anyone use a burger binder to stop their burgers falling apart? I know you can use egg to bind it together, but I don't think it tastes the same. I manged to scrounge some binder from Morrisons butchery counter a while back and it is fantastic, you only need a half a teaspoon in a 800 g mix. Sadly I have only got a bit left so I will have to go back to Morrisons again and try to scrounge some more, or at least find out where I can buy it from.