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The Smoke Flavor comes from Smoking the meat...BUT...If you really want smoke flavor in the rub, buy Smoke Powder, Smoked Paprika or Smoked Salt. A search on-line will give sources for which ever you choose...JJ
Im a big fan of maple powder esp for my ribs. Its powdered maple syrup and adds a nice sweet mapley flavor. You can get a big bag for like 8-10 bucks.(google Maple Powder) I would also recommend not using a lot at a time (like 1/4 cup for like 3 cups of rub). i usually replace like 1/4 or the sugar out of a rub recipe with it. Your mileage may vary.