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Was the ribs possibly frozen and thawed before you bought them ?? and then maybe re-froze and thawed again ?? ,,,,this would definitely take away alot of flavor ....??
I didn't add more wood, because it seemed to be still smoking, just not near as much after 45 minutes.
I bought the ribs at wally world and I didn't freeze them......but maybe wally did!
1) The rub needs to be on longer as has been mentioned.
2) Cherry is a very mild wood. Everyone has there own taste but fruit woods impart a milder taste then say a pecan, oak or hickory would. You might want to try a stronger wood and see if that is more to your taste
3) I think that perhaps you could have burned more wood. I pretty much have wood going the whole 5 hours of a rib smoke.
Experiment and I think you'll figure out the proper combo for your tastes.