I like a free flowing cooker. My taste in BBQ is for it to not have a heavy smoke flavor, but some like a heavy smoked product.
By restricting the air flow inside the smoker, and lowering the exhaust ports, I believe their attempt is to form sort of a smoke pressure cooker and force the smoke into the meat. I used to do that myself. But now my train of thought is to trap as much heat from your fuel inside the cook chamber, but as it exits from under the reverse flow plate, let it out with no back pressure.
That's what I attempted with this build and was very happy with the results, look at that slab of ribs from earlier post, has a very nice color and "smoke ring" but was not one bit bitter. Check out my pic of the exhaust, you can't even see any smoke coming from it. I'm very happy with the way this cooker performs and won't ever part with it, and I'm going to do my best on my current build to duplicate those results, but with a more traditional look to the smoker.