I am in the market for a new smoker for home use and want something of quality and that will last, as well as good customer service. Mainly I smoke brisket and ribs but would like to expand to chicken, prime rib and maybe a turkey or two and some burgers. I was looking at the Masterbuilt 40 but frankly find to many bad reviews to suit me. Can you do any cold smoking with this model as I might try smoking cheese at some point but this is not a deal breaker. On the other hand it is hard to find anything negative about the Smokin-It models other than price. I don't mind spending $500 for the smoker (plus shipping) if it will last me. What are your thoughts?