My wife and I usually buy a big slab of salmon (5-6#) at Sam's Club and it is really fresh and consistant. Today my wife was in a hurry and bought some salmon at a Ralph's store. When I unwrapped it the label said "Farm raised with color added". I went ahead and used some of it, it didn't have the flavor and it dried out quickly in the process. I told my wife that from now on, we buy WILD salmon. She agreed to take back the remainder for a refund. Read the labels my brothers.