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Well I was going to throw my two cents in on smoking a whole ribeye roast, but after reading thru forloveofsmoke's tale of his birthday Ribeye, well...there just really is not much more can be said. YOU MUST READ his link above...in fact this should be required reading for everyone!!! read every single word and study every juicy pic...
I have prime rib from the smoker most Christmas'. I generally cook half and make the other half into steaks. I use Treager Prime Rib Rub on mine. It always comes out great. Wish I had pics to post. I also wrap 1/2 cup rib rub in cheese cloth and soak it in 2 cups cold water for 1/2 hr. I inject this into the prime rib. Tastes great. BTW, the injection idea came from the Treager Cook book. I'm not that smart yet.
I have never smoked a whole rib eye roast before but I have smoked a bone in rib raost (4 bones) and it turned out fabulous. One of the most tasteyest and juiceyest steaks that I have put into my mouth. I just smoked it at 230-250 and took it to about 125-130 and let it rest for about 30-45 minutes or till I was about to chew my arm off.