Wow, I mean WOW. It's so much better than store bought! I recently bought an AMNPS for cold smoking and I fired it up for a test on Easter weekend. I am very satisfied with the results! I probably got lucky, but I only left the cheese out to mellow overnight and it tasted amazing. The pitmaster's choice pellets smell amazing too and you have to use so few to impart such a rich smoke flavor. I went through about 1/2 a row for a 2 hour smoke. The cheese didn't look smoked, but it sure smelled it and tasted it. I totally wish I had smoked more. But then again, It'd probably be all eaten up by now too!