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I never let the rub set on the meat for more than a hour before landing on the smoker. useally rub,start smoker ,once it gets stabilized i load the meat.
i have done it both ways, and i can't tell any difference. i rub and rest overnight if i can; otherwise rub and into the smoker in an hour. we eat it all either way.
No right or wrong way. I saran wrap mine and let it set over night, but I have rubbed and smoked back to back. It is all good so whatever you choose should be to your liking. Have fun.