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Ok, so I received an email from Academy today about their Black Friday sale. Followed the link and it now shows the MES 30 to be $199 with no mention of the 40. Evidently the early flyer was a misprint. Sorry if I sent anyone on a wild goose chase.
I know this is a little late for the Black Friday thread but for anyone that wants to buy a new MES at a great price then go to Lowes with the best advertised price you can find and they will beat it by 10%. That is how I got my MES 30" with blue led (newest generation) for $171.
I showed them the Black Friday price at bass pro shop $189 and even printed out the price from a second place (somewhere in Iowa that would drop ship it) and took the advertised pricing with me. They not only matched it they beat it by 10% .... God Bless America